Branding the Net: Your Personal Blueprint for Profits on the Web
Dan Janal teaches Internet marketing at the executive level in prestigious universities such as Stanford and the University of California Berkeley. He was a key player in the PR teams that launched America Online and Grolier’s Electronic Encyclopedia. His previous best selling book is probably the first book on Internet Marketing ever written, and it hit the Top 3 slot of Amazon.com’s best-seller list. Dan wrote his new book, “Branding the Net: Your Personal Blueprint for Profits on the Web,” specifically for small businesses. He took one of the most powerful marketing strategies – branding – that used to be far beyond the reach of small entrepreneurs, and made its exceptional benefits accessible and affordable to anyone. Dan gives a simple, step-by-stem blueprint used by successful small businesses, and teaches you how to apply it to your own business for profitable results. One of the several case studies in his book shows how a small, one-person company developed such a strong brand loyalty, which allowed the owner to grow the business and sell it for millions of dollars to a larger company. This book is a must-read for all Internet entrepreneurs..